| Stage | Highlight | Example | Details |
| 1 | Define the business | Scale models: sourcing, selling, building |
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| 2 | Marketing mix (4Ps or 7Ps) | Products and services Price Place Promotion |
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| 3 | Name the brand | Branding Goal for the brand Brand image |
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| 4 | Brand and identity | Research, vision and design brief Logo, identity & guidelines Five steps in visual branding |
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| 5 | Colour and Typeface | Use colour wheel with 60%-30%-10% weighting Select appropriate typeface and test Check with brand identity for both colour and typeface |
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| 6 | Applications of the brand | Media: paper, screen, physical objects Purposes: get, keep, grow Checklist and Brand's voice |
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| 7 | Presentation Report | Sample report structure Sample report |
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| 8 | Project Report | Sample project report structure Sample project report |
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